After years of experimentation with artificial intelligence (AI), retailers are now striving to embed consumer insights directly into everyday commercial decisions. First Insight, a US-based analytics company specializing in predictive consumer feedback, argues that the next phase of retail AI should be epitomized by interactive dialogue, rather than merely traditional data dashboards.
Following a three-month beta program, First Insight has made its latest solution available, designed to bring analytics and conversational AI closer to the user.