Coca-Cola is reorienting its marketing strategy by integrating artificial intelligence (AI) more deeply, following a slowdown in growth driven by price increases. The beverage giant is reportedly shifting its focus from pricing power to an approach that emphasizes consumer persuasion and influence.
Internal leadership discussions suggest that Coca-Cola is entering a new phase prioritizing market influence over pricing power. This move indicates how AI is becoming a central element in the company's core marketing strategy, aligning with reports from Mi-3 regarding this strategic shift.