Producing digital advertising on a global scale has shifted its focus towards volume, speed, and consistency, rather than relying on a single standout campaign. For consumer brands operating across dozens of markets, the challenge extends beyond mere creativity to maintaining a continuous flow of content without incurring repetitive and expensive production cycles.
This pressure is prompting several large companies to explore the application of new technologies. L'Oréal, for instance, is now integrating artificial intelligence (AI) into its everyday digital advertising production processes to address these very challenges.