Formula E is strengthening its commitment to sustainability by leveraging Google Cloud's artificial intelligence (AI) to achieve its net-zero targets. As part of an expanded multi-year agreement, the electric racing series will integrate Gemini models into its operational ecosystem.
The implementation of AI aims to drive efficiency across Formula E's global logistics and commercial operations. Furthermore, the technology will support:
- Race performance analysis.
- Streamlining back-office workflows.
- Optimizing event logistics.
This collaboration highlights how technological innovation can be a key driver for the sports industry in achieving environmental sustainability goals.