في صناعة التسويق، الذكاء الاصطناعي تحول من مشروع "مختبر الابتكار" إلى مكونات متكاملة في مختلف مراحل العمل The AI Implementation now includes drafting briefings, production processes, campaign approval, to media optimizations.
A complete WPP iQ upload published in December, based on a Webinar with WPP and the AI Stability, highlighting how the AI application is widely in daily operations allows the agency to serve more efficient clients.